Are you part of a group that has a conference every year?
Some of those groups have membership fees just to be a part of the group. And then the conference is an additional cost on top of that.
That’s fine, I guess. But I’ve noticed that some of those groups seem to only exist for the sake of the annual conference.
What’s the benefit of paying for membership when the only thing offered is the conference, which I have to pay extra in order to attend?
I want to show you how a podcast can increase the value of membership, even if the only thing you offer otherwise is the annual meeting.
Listen to the episode and share your thoughtful response below.